Why Advertise in Black Pages USA?
Research shows the buying power of blacks continues to rise, according to Target Market News, a research company that specializes in black consumer marketing and media. The buying power of black America is now in the neighborhood of $800 billion, a figure Gerry McCants consistently refers to when discussing the mission of Black Pages USA.
           “We need to be able to utilize some of those dollars to reinvest in our community to be stronger financially,” said McCants, president of the McCants Communications Group, Inc. “We want to help people in making smart investment decisions, smart spending decisions.”
           Increasing the economic power of the black community is the ultimate goal of the McCants Communications Group, Inc. and Thomas Media Group, LLC, be it through Black Pages USA, Black Expo or any of its other initiatives. It is a quest that McCants and others in the companies pursue not just in business, but in every day life.
           “We reach primarily the African American community,” McCants said. “That is not saying others don’t do it. Our specific goal is to focus on business development and economic development. We believe in educating the community. We try to focus on things or initiatives that can help empower our community through education, real estate, business ownership.
            “Any topic that can help us uplift and empower the community… That is what we do.”